A Quick Overview of Call Tracking Metrics Integration with Google Analytics – Video Blog

Here is a quick overview on the five key factors of CallTrackingMetrics Integration with Google Analytics which will send your PPC phone calls into Google Adwords as conversions.

  1. Link your CallTrackingMetrics account up with your Google account. In order to accomplish this you must be logged into your google account in another tab or browser. This ensure that our software will be able to recognize and link to your account. You will have to approve of CTM Linking to your google property.
  2. Calls = Events in Analytics. Its important to understand where CTM sends your tracking number phone calls into your analytics account. CTM will send all your tracking number phone calls into analytics as events, these events can be found under the behaviors tab> Events> Events Overview.
  3. Goals – In order for your Call Events to pull through into Adwords as conversions you’ll need to set up goals around these events. CTM provides documentation on how to set up the goals.
  4. Linking your Analytics account to your Adwords accounts. It may seem silly but this step is commonly overlooked. If the two accounts are not linked then they will not be able to pass information back and forth between the accounts.
  5. Import your goals from Analytics into Adwords as conversions. Once your goals have started completing your Adwords account will recognize them and the Import from Google Analytics button will become highlighted. Click the button and your goals created around your events (which are your phone calls) will be counted in adwords as conversions.

If you would like more information of on CallTrackingMetrics integration with Google please sign up for one of our webinars.

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Share the Love Referrals

share the loveThis February it pays to share the CallTrackingMetrics love! In honor of St. Valentines Day, CallTrackingMetrics is launching its “Share the Love” referral campaign. Offering both you and your referral:

  • A $50 credit for your CallTrackingMetrics account when you refer a friend and they sign up for our pro plan.
  • An $80 Credit for the Agency Plan or
  • An over the top generous $150 credit for both you and your referral for signing up for our Enterprise Plan.

How Does It Work?

  • After signing up, the referral should email info@calltrackingmetrics.com within the month of February with the email address and account ID of the referrer. Both referrer and referral client account IDs are required to receive the credit.
  • Credits will be placed in referrer’s CTM available balance by the end of February.
  • Referrer cannot already be getting referral credit for the new account through our affiliate program.
  • In order to receive credit, the new account must be a new account/agency – it cannot be a sub-account under an agency or enterprise plan.
  • The referral person must sign up in the month of February.
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Top 5 Most Underrated CallTrackingMetrics Features

CallTrackingMetrics offers a lot of fun and useful features. Today we are going to take a look at the 5 top features that we have that most people overlook: 

Logo5Call Queues: Call queues are typically used when you want to ring to more than one person at a time. What is great about call queues is that you can have many different call queues and different “agents” in each call queue. When an agent answers the call they will automatically be assigned to the call in the call log. This feature is great because you can can filter by agent and with the agent being assigned already you can see all the calls that they received.

Logo4Voice Mail: Yes, in CallTrackingMetrics you can set up as many virtual voicemail boxes as you would like. There is no additional charge for the actual voicemail. It is great because you can see all of your voicemails right in CallTrackingMetrics and receive an email or SMS notification each time you get a voicemail. For a small additional fee we can even transcribe the message that the caller leaves and that can also be included in your notification.

Logo3Multiple User Login: Unlike a lot of software companies we do not charge per user. You can have as many users as you would like. Each user can be granted a different access level so if you do not want one of your users to see the Numbers Tab just make them a Report Manager and they can see everything but the Numbers Tab. If you only want to the user to see calls in the call log you can give them Call Manager access. With both Report Manager and Call Managers you can also those users into Access Control groups to even further limit what they can see.

Logo2A Secondary Credit Card: We all have had the problem where a credit card gets compromised or even expires and then we have to struggle to remember all of the places that we had that card listed. With CallTrackingMetrics we allow you to have a secondary card so if something should happen where we can not bill to the primary card we will use the secondary card as a fall back. We do still email you when your balance is low and we are going to charge you, it just gives you the peace of mind that your calls will continue to go through and you get to keep your numbers.

Logo1Help Page: We at CallTrackingMetrics always love to talk to our customers and help them out, we also provide a way for you to search our Help Page for lots of documentation and videos on frequently asked questions. We are always updating it with the newest features, including demo videos with step by step instructions.

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CallTrackingMetrics Is An Official Google Partner.

CallTrackingMetrics has had a long standing relationship with Google and has been a Google Analytics Partner for the last five years.

CTM’s integration with Google Analytics allows customers to see their inbound phone calls in GA as events and it is one of the most popular aspects of the service. CTM’s support team works with many customers to address questions about the integration and as part of those conversations, they also receive questions related to Adwords- because the integration with Analytics also allows CTM customers to also see calls as conversions in Adwords. We want to make sure that our staff is fully qualified to help our customers with these questions. home-partner

CallTrackingMetrics is pleased to announce our new status as an Official Google Partner. What this means is that Google Recognizes CallTrackingMetrics as healthy and growing business, clients are happy, and CTM follows Google’s best practices. Partnership status also provides the CTM staff with additional training thats exclusively available to Google Partners only. We look forward to the opportunity to continue to offer superior service by our certified staff.

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Now Accepting Canadian Ports

Screen Shot 2015-01-14 at 12.47.12 PM

For those who aren’t familiar yet with porting, it is the process of moving phone numbers from one phone carrier to another. Porting has long been been a critical feature for our US customers so that they can move phone numbers that they have with other phone carriers to CallTrackingMetrics to use as call tracking numbers. These numbers can be local or toll free, landline, VOIP or cellular. Its a great way to consolidate your numbers in one place and keep those numbers you have had for a long time and are attached to.

We have created a porting process where there is no downtime and typically numbers port over within 2-3 weeks. We also don’t charge any fees for porting and any numbers that have been ported into our system can also be ported out if you ever need to stop using CallTrackingMetrics.

All around a great thing, right? The downside is that porting traditionally has only been available to our customers in the US. Today, we are very excited to announce that we now offer porting for local and toll free numbers in Canada. We have been in beta with this process for a while and we have been pleased with the turnaround time and response from the carriers involved.

Our hope is to be able to expand the porting option around the world to all of our customers so this is a great first step in the right direction.

How does the porting process work?

1) Start by going into your CTM account and request the port (Numbers—> Port Numbers). This allows you to pre-set up the number with the correct routing and source information so that as soon as it hits our system in a couple of weeks, it is set up correctly. You can even do bulk imports using a spreadsheet.

2) You will receive an email from the system asking for you to complete a one page letter of authorization and send that back to us. You also need to attach a copy of a recent bill from the current carrier of the number. Send both of those documents to info@calltrackingmetrics.com (if we don’t receive these docs, we cannot start the porting process).

3) Our porting team will email you to confirm the process is starting and will keep you abreast of responses from the current carrier. You will receive a port date once the request is approved. This is the date when the numbers will be running on CTM.  Your number is not active on our network until you receive confirmation from our team that the port has been approved and the scheduled date has occurred.

4) Once the port has completed and you see your calls in your CTM account, you can cancel service with the previous carrier. Its important that you do not cancel service with the previous carrier until the port has completed and you see your calls routing on CTM.

Why would you want to port your number to CTM? porting fish

1) Once the number is on CTM, you will be able to have instant access to every call, every call recording and you can display the number dynamically on your website or place it in ads.

2) Often our monthly cost and per minute costs are much cheaper than what you would pay for the number to be on a traditional provider.

3) On CTM, your number is always accessible to you to make any routing changes you want and you also have the ability to customize IVR menus, scheduled based routing, virtual voicemail boxes, and call queues.

4) If you ever have an issue, you contact the service team at CTM not go through the complicated support systems at traditional providers. Have you called Verizon or AT&T lately? If so, you know what we mean.

Let us know if you have any questions about the porting process or if we can be of assistance with your current port in progress.




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Linking Call Tracking Metrics to your WordPress – Video Blog

Welcome to our first of many Video Blogs. Today Susan is going to be walking you through how to link your CallTrackingMetrics account to WordPress. Enjoy.

CallTrackingMetrics offer a wordpress plugin that makes the installation of the tracking code on your wordpress website very quick. To install the plugin,

Log into your WordPress account.
Scroll to the plugins and click on “Add New”
Search for the CallTrackingMetrics plugin and choose to install it.
Once installed, go to the settings menu in wordpress and choose “Call Tracking Metrics”. You will notice that you need to enter the tracking code from your CTM account into the box at the top. You do not need to enter the API keys to use the plugin.

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CallTrackingMetrics 2014 Charity Initiative Results

As a growing company we’re always looking for new projects to take on to expand our reach and have a positive impact.  Historically, those efforts have primarily focused on figuring out how to best meet the needs of our customers through our software but this past fall we embarked on our first charity initiative.

We set out and interviewed dozens of worthy charities, with a list of credentials they had to meet. We found it challenging to select a charity because they are so many admirable charities out there serving great causes, I mean who doesn’t want to support the puppies?

Each CallTrackingMetrics staff member nominated their favorite charities, and weighed in on why we should choose one over the other. In end we held a vote and decided to partner with St. Jude Children’s Research Hospital. Every dollar CallTrackingMetrics raises for them helps ensure that no family ever receives a bill from St. Jude for anything. That’s something our entire staff felt proud to support.

Then came our next challenge, now that we have a charity to support, how do we raise money for it? We wanted to make a generous donation but it had to be realistic.

A company match seemed fitting. This way we could gauge an approximate donation amount from our projected monthly numbers, ensuring we don’t go way over budget.  If the donation number is really high that means we had great sales. Winning all around.

We wanted go the extra mile, with another company match that didn’t require making a purchase. By donating a $1 for every new Facebook “like”, we created a free way for our friends and clients to get involved with our charity.

We are thrilled with the outcome, we were able to donate $2000.00 to St. Jude Children’s Research Hospital in January. We look forward to a long lasting partnership with St Jude. This was a great opportunity for CallTrackingMetrics and our staff looks forward to hosting another fundraiser in the 2015 Holiday Season.

Thank you for helping us raise money to help put an end childhood cancers.

About St Judestjudes:

St. Jude Children’s Research Hospital, founded by the late entertainer Danny Thomas, is one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. St. Jude is the only pediatric cancer research center where families never pay for treatment that are not covered by insurance. No child is denied treatment because of a families inability to pay. St Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases Treatment invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened 50 years ago, and St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade.


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Local is the New Global

Local is the New Global

It’s funny how things often go full circle.

When the internet began to impact business seriously there was so much talk of the Global Village. How all our customers were just a click away and how even the smallest bricks and mortar outlet could serve the world.

Fast forward.

Google is now telling us that the key to success is in hyper-local targeting and activity. We need to keep our Google My Business page up to date and if we are running AdWords campaigns we should look to drill down with our geo-targeting as much as we can so as to be as relevant to a local searcher as possible.

With one of our Australian clients we have been using Call Tracking Metrics for some time, and we have also been drilling down by region for their AdWords campaigns. We have campaigns for each state. But the nature of their business doesn’t really allow us to build landing pages by geography. If we could, this would be ideal. For example, if they had regional offices each offering similar services it would be a relatively simple exercise to have pages for each regional office with their contact details and locally relevant content.

But this client dismantles wrecked four wheel drive vehicles. There is nothing regional we can hang our hat on. A gearbox for a Toyota Landcruiser simply doesn’t lend itself to geography. But we still want to be perceived as being able to serve a local market.

Call Tracking Metrics are able to offer regional numbers. Like most countries in the world a telephone number betrays a location, so running a west coast number for an east coast campaign introduces a dose of distrust. Perhaps it shouldn’t, but it does.

We looked at how to run regional numbers within Google AdWords and the solution is quite elegant – even if we say so ourselves.

With Call Tracking Metrics we can select a traffic source, so Google AdWords gets its own number. But we also set up a new tracking source for the South Australia campaigns:

Screen Shot 2015-01-08 at 2.10.43 PMThe South Australia AdWords tracking source has a regular expression on the url. In this case it is geo=sa.

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The other configuration to adjust is the position – this we set to 1. This means that this is the first things that the CTM will look for to swap out the number. Since the source is still AdWords, without this setting the generic AdWords number would be swapped. So as a priority, the system looks for the geo=sa tag. If it’s there the number is swapped. If it’s not, then the AdWords number will be swapped since the visitor is still an AdWords visitor.

The generic AdWords number’s position  is set to 2…

… and there is one last step… the destination urls for the South Australia campaigns need the tag adding:

Screen Shot 2015-01-08 at 2.13.48 PM

This doesn’t interfere with the auto-tagging which tracks the campaigns in AdWords – the only impact it has is on the Call Tracking Metrics numbers.

By duplicating the campaigns and adjusting the tag for each of the regions we can now develop campaigns with local telephone numbers across the country, and we can drill down as much as Google’s geo targeting will allow without having to build new landing pages for each.


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Steve Cameron, Advent Communication, @adventcom  http://advent.es


If you’d like to be a guest blogger please contact Jessica.


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Click-to-Call Forms with CallTrackingMetrics’ FormReactor

How many times have you filled out an online form and waited hours or even days for the company to respond to your inquiry? It’s frustrating, and if you’re anything like me you’ll probably start looking into other options after a short period of time.  It makes the business you were interested in appear to be unorganized and uninterested in your business. The good news is that CallTrackingMetrics’ click-to-call form (the FormReactor) makes it incredibly easy for businesses to immediately follow up on form leads coming from their website.

The FormReactor is a powerful tool that can help drive better quality leads for businesses, enable agents and call centers to seal the deal while the lead is still hot, and ultimately increase sales. In an effort to help raise awareness on this feature that is already available to CallTrackingMetrics’ customers, we did our own experiment with the FormReactor and also interviewed customers who have used it.

First, what is the FormReactor?

  • It’s a tool included in all CallTrackingMetrics’ plans.
  • It allows businesses to create a custom click-to-call form for their website and landing pages.
  • Every time a potential customer fills out the form, as soon as they click the submit button, the form reacts and automatically calls the business  and alerts the answering agent with a custom whisper letting them know there’s been a FormReactor submission.
  • Once the agent accepts the call, the FormReactor automatically connects the agent to an outbound call to the customer who submitted the form.
  • This is a win-win scenario, the customer receives excellent and speedy customer service and the agent is able contact the customer at the instant they were interested in the product.

formreactor graphic

Putting the FormReactor to the Test:

In our own experiments with the FormReactor, we embedded the form in our Google Adwords landing pages with the calls going directly to our sales department. Our sales team was very pleased with it, saying, “The clients were often impressed with the speedy response and it allowed us to provide in depth information on our product before they lost interest”.

We also asked some of our customers who are utilizing the FormReactor what type of results they have seen:

John Thornton of Black Propeller, said “[We] love it! The FormReactor makes [our] jobs easier by eliminating the need to manually review and respond to form submissions. It also helps them convert more sales by establishing a superior level of customer service right from the start. When you respond to a customer’s inquiry almost immediately, you really look like you’re on top of your game.”

Pete Schauer of SEMGeeks.com: “Our clients love the technology behind FormReactor because it allows for quicker communication with the potential customer or client. It helps to reduce lag time between the person wanting to speak to someone and them actually getting on the phone with them, which has lead to increased leads and sales across the board.”

Since agents and customers all have a positive reaction to the FormReactor, it must be tricky to set up, right? Wrong. Like most implementation in CallTrackingMetrics, the FormReactor can be set up and implemented on your site within just a few minutes. John Thornton said, “The basic setup was quite simple and user-friendly. Customizing the forms style was slightly more complex, and required some basic knowledge of HTML and CSS. We want our forms to integrate seamlessly with the designs of our websites and landing pages, and we were able to achieve that with the custom CSS.”

If you’re looking for a way to convert more of your web visitors into customers, the FormReactor is the way to go. John Thornton said it best, “Just like any other marketing tool, it’s all about testing, analyzing and testing some more.”

To get started, existing CallTrackingMetrics customers can simply go to the FormReactor page within Account Settings and start building their form. To become a customer, visit CallTrackingMetrics’ website to sign up. The FormReactor is available through all 4 of CTM’s plans.

If you’d like your company to be featured in one of our upcoming blogs please contact Jessica@calltrackingmetrics.com.



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CallTrackingMetrics Partnering With St. Jude


This Holiday Season CallTrackingMetrics is pleased to announce we’ve partnered with St. Jude Children’s Research Hospital. CallTrackingMetrics will donate a dollar for every number sold, and every new Facebook like we receive during the month of December.

Todd and Laure Fisher, the founders of CallTrackingMetrics, spoke about this recently, stating, “We’re excited to have the opportunity to donate to St. Jude Children’s Research Hospital and help raise funds to support finding cures for children’s cancers. As parents, we can imagine how devastating cancer must be on the whole family. Every dollar we raise helps ensure that no family ever receives a bill from St. Jude for anything.”

About St Jude:

St. Jude Children’s Research Hospital, founded by the late entertainer Danny Thomas, is one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. St. Jude is the only pediatric cancer research center where families never pay for treatment that are not covered by insurance. No child is denied treatment because of a families inability to pay. St Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases Treatment invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened 50 years ago, and St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade.

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