We just wrapped up our first exhibition at the International Franchise Association’s Annual Convention in New Orleans. It was a fantastic meeting where we got to meet executives from franchises around the world and learn a lot about the franchising industry in general. The franchising industry has such a need for call tracking given the service focus of a lot of their businesses and the nature of the franchisor/franchisee relationship. We are really excited to work with a number of franchises in this Association like Griswold Home Care, Tutor Doctor, and the Goddard School- and we look forward to building new relationships coming out of this meeting.
We are excited to announce that we will be exhibiting our call tracking and lead management software at LeadsCon in Las Vegas on March 25 & 26. Come by the CallTrackingMetrics booth (#352) at the Mirage Hotel & Casino where we will have all our latest offerings showcased and our top executives on hand.
Wednesday Through Monday:
Purchase US/CA Tracking Numbers For $.50!
This is rare- we never do this: In honor of the shopping season and to say thanks to our wonderful customers, we are offering a special deal on US/CA tracking numbers.
Beginning at 12:01am EST on Wednesday November 27th, purchase new local OR toll-free tracking numbers* in the US or Canada for just 50 cents for the first month. It’s a steal!!
CallTrackingMetrics is excited to announce the launch of its first mobile app: now available for purchase in iTunes for Apple iPhone, iPad, and iPod touch.
Have you ever been on the road and wanted to check in on your call volume for the day or see how your latest ad is performing? Maybe you’d like to review the calls you missed, listen to the recordings and quickly call everyone back?
CallTrackingMetrics wants to make your life easier thats why we’re launching the CallTrackingMetrics Call App, a new way to interact with our tracking software.
We rolled out an updated look to our main navigation this weekend in an effort to make things easier to find and more streamlined. We looked at the most frequently used aspects of our service and have tried to make them as easy to find as possible and organized more administrative components to the system into one new administrative dropdown.
As many of your have now heard, beginning October 16, 2013, the FCC updated the TCPA rules which requires all marketers/businesses to get prior express written consent for all autodialed and/or pre-recorded calls/texts sent/made to cell phones and pre-recorded calls made to residential landlines for marketing purposes. You can read more here.
We just recently released a new feature that allows you to not only automatically send follow up text messages after a caller calls one of your tracking numbers, but we also worked hard to make sure that you can be compliant with the new FCC rules.
We just finished a new video describing CallTrackingMetrics call tracking integration with Google Analytics and Adwords. It is a quick 2 minute description of the process and how your calls end up in Analytics as events and Adwords as conversions.
CallTrackingMetrics integration with Google is set up in a matter of minutes and saves advertisers a ton of time optimizing their campaigns- because all inbound calls from advertising will show up in Google as conversions in addition to online conversions. Now, you only have to look for everything in one place.
Check out the video.
In case you missed it, it was announced this week that Google has started switching all searches over to encrypted searches using HTTPS- which means that no more organic search keyword information will be passed along with those searches.
When Google first started blocking keyword information for logged in users 2 years ago, it was a very controversial decision. Since then, we have seen the % of organic searches with “not provided” as the keyword climb from 30% in 2011, to 50% in 2012 and as recently as this summer, it was up to about 75%.
You can expect this number to be near 100% as of this fall when Google makes these changes.
We are excited to announce our new Enterprise plan which allows agencies to white label the CallTrackingMetrics software on their own domain and control the prices they charge their customers for use of the service. This leverages our new integration with Stripe, a payment processing system that any agency can begin using to process credit card payments from their clients.
As you may know by now, CallTrackingMetrics makes it really easy to sync your incoming phone calls into Analytics as Events and then into Adwords as Conversions. We have recently released an update to that integration that enables you to refine your goals to complete just the first time a caller calls- thus avoiding the issue of having duplicate conversions sync into Adwords for the same person that calls multiple times.