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Google AdWords Click-to-Message Ad Extensions

Google AdWords click-to-message ad extensions are out of beta, opening a new and exciting channel for advertisers to connect and engage with their prospects. While this new feature is a great tool for marketers, it lacks some important tracking and

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Laure Fisher and Todd Fisher are the co-founders of CallTrackingMetrics, a marketing software-as-a-service company based in Severna Park, Maryland. Laure is the company’s COO, and Todd serves as CEO. Ranked #226 on the 2016 Inc. 500 list of America’s fastest growing

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CallTrackingMetrics has released Smart Routing, the latest enhancement to their call tracking system, providing businesses innovative ways to route inbound phone calls throughout their organization to increase sales and customer satisfaction. Smart Routing allows businesses to route calls based on

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Marketing, PR, and ad agencies know how to differentiate—it’s what they do. The ironic truth is that many agencies are so focused on helping clients differentiate that they lose focus on their own needs, going for years without finding a

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The phone is a decision-making tool with almost half of today’s consumers. While significant attention is paid to the online purchasing power of the smartphone, many marketers forget the fundamental function: to make calls. Join us for this free webcast

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Discover which marketing campaigns, website pages, and keywords are driving phone calls and conversions. Our call tracking software provides keyword-level attribution and mobile click-to-call tracking, allowing you to optimize campaigns for ROI. With rich caller profile and campaign data, you

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Automatically connect agents with customers, maximizing productivity and conversions This productivity-driving feature automates your call center’s outbound calls based on criteria and timeframes that you customize, helping your team instantly connect with prospects and customers in need. By defining rules

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While personal relationships will always be the foundation of successful firms, there is a strong case to be made for investing in innovative tools and techniques—especially online marketing and call tracking.

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CallTrackingMetrics released a new integration with Bizible, a leading B2B marketing performance management solution that enables the entire marketing team to understand performance of past efforts and predict the future with powerful insights. Launched in 2013, Bizible unifies user behavior and

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