Like other marketers, I often need to take refresher courses and workshops to ensure I stay current and “in-the-know” with what’s hot in the marketing world. While attending these workshops, I often have the privilege of meeting CallTrackingMetrics clients. It’s always
CallTrackingMetrics is the recent recipient of Severna Park’s ‘Best of 2016’ in the following two categories: Telecommunications and Computer Software. The Severna Park Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Severna
Technology has made it possible for both franchisee and franchisor to synchronize, track, and maximize their resources—easily, affordably, and successfully.
Healthcare providers need a way to track the performance of their advertisements and call center agents just like other businesses, but they also need to protect the sensitive information being collected. CallTrackingMetrics offers a set of features that allow medical customers
After a week-long intensive Google Analytics and AdWords seminar, I can say that I definitely learned more than 5 things. For instance, I learned that you can only navigate around DC on foot if you want to get anywhere on
Step aside Mutually Assured Destruction, in this era of unrestrained content proliferation, the Cold War’s arms race has been replaced by a new MAD: Marketing Assisted Differentiation. That last word, differentiation, is key—because if your content isn’t setting you apart,
Great article by Steve Olenski at Forbes about cross channel marketing describing the 4 keys to successfully managing a cross channel program. CallTrackingMetrics white paper, Optimizing Phone Calls in a Growing Business, was referenced as part of connecting offline behavior to