Be Informed.
HIPAA and Call Tracking: Marketing Safely in the Healthcare Space

Protecting patient privacy, while also employing technology to drive revenue performance is a constant challenge. Many healthcare providers are turning to call tracking as a solution.

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Great article by Steve Olenski at Forbes about cross channel marketing describing the 4 keys to successfully managing a cross channel program. CallTrackingMetrics white paper, Optimizing Phone Calls in a Growing Business,  was referenced as part of connecting offline behavior to

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CallTrackingMetrics software gives businesses the ability to map calls back to particular advertising campaigns, to manage the performance of sales and support staff, and to efficiently route calls to their teams — so that they can maximize conversions and revenue.  Healthcare

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Out with the old….in with the new! Spring is here and we’re giving away $25 Amazon Gift Cards to the first 40 people who submit reviews of our software on G2Crowd. Why are these reviews important to us? We are continuously evolving

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Comfy is nice. And while hunkering down on the couch with ear buds and a mug of tea is a great way to escape and relax, it won’t help you accomplish your goals or boost your personal success. According to

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CallTrackingMetrics was honored to be nominated for such a prestigious award. The award ceremony took place at the BWI Hilton on April 28th; the event was the festive and special agent, James Bond themed. All attends dressed in their finest bond gear;

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The webinar walks through each step of setting up both integrations and highlights the differences between the two. Key factors that separate CTM’s Google Analytics and Google AdWords Integrations: Google Analytics: CTM sends all inbound calls into Google Analytics as

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