Be Informed.
Blog and social media concept in word tag cloud illustrating the significant words associated with it like page,views,service,keywords,thoughts,audience,popularity used as a wallpaper design or a abstract poster for marketing,educational or research purpose

Like other marketers, I often need to take refresher courses and workshops to ensure I stay current and “in-the-know” with what’s hot in the marketing world. While attending these workshops, I often have the privilege of meeting CallTrackingMetrics clients. It’s always

Read more

whiteboard-social

Ever since Facebook first hit the scene, social media has been held up as the marketer’s Shangri La: an inexpensive way to market to the masses. But as social media platforms increasingly favor paid posts and advertising, and as consumers’

Read more

SP-awards-image

CallTrackingMetrics is the recent recipient of Severna Park’s ‘Best of 2016’ in the following two categories: Telecommunications and Computer Software. The Severna Park Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Severna

Read more

franchise-wp-blog

Technology has made it possible for both franchisee and franchisor to synchronize, track, and maximize their resources—easily, affordably, and successfully.

Download this white paper

Healthcare providers need a way to track the performance of their advertisements and call center agents just like other businesses, but they also need to protect the sensitive information being collected. CallTrackingMetrics offers a set of features that allow medical customers

Read more

Google_logos_for_blog

After a week-long intensive Google Analytics and AdWords seminar, I can say that I definitely learned more than 5 things. For instance, I learned that you can only navigate around DC on foot if you want to get anywhere on

Read more

Step aside Mutually Assured Destruction, in this era of unrestrained content proliferation, the Cold War’s arms race has been replaced by a new MAD: Marketing Assisted Differentiation. That last word, differentiation, is key—because if your content isn’t setting you apart,

Read more

HIPAA and Call Tracking: Marketing Safely in the Healthcare Space

Protecting patient privacy, while also employing technology to drive revenue performance is a constant challenge. Many healthcare providers are turning to call tracking as a solution.

Download this white paper

Group of Multi Ethnic Corporate People having a Business Meeting

Great article by Steve Olenski at Forbes about cross channel marketing describing the 4 keys to successfully managing a cross channel program. CallTrackingMetrics white paper, Optimizing Phone Calls in a Growing Business,  was referenced as part of connecting offline behavior to

Read more

Load More