99 posts by jess
99 posts by jess
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Presets for Everyone Presets are now available for all Agency accounts! Presets are pre-defined settings which can be used to instantly configure records like tracking sources or call queues within your account. Bulk Text Message Enhancements We’ve improved the interface of

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Conversion Theory Cover Image of man and women views reports on a laptop

Let’s be frank, understanding conversion tracking and attribution is a bit more complex than most people anticipate. Conversions take place after a marketing goal has been completed. So if we think of a goal completion as shooting the ball through

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Their problem with digital I began working with an industrial products company about 18 months ago. I was asked to come in and review their digital strategy, as the Managing Director of the company had serious concerns about digital marketing. His

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Google AdWords Click-to-Message Ad Extensions

Google AdWords click-to-message ad extensions are out of beta, opening a new and exciting channel for advertisers to connect and engage with their prospects. While this new feature is a great tool for marketers, it lacks some important tracking and

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Discover which marketing campaigns, website pages, and keywords are driving phone calls and conversions. Our call tracking software provides keyword-level attribution and mobile click-to-call tracking, allowing you to optimize campaigns for ROI. With rich caller profile and campaign data, you

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Automatically connect agents with customers, maximizing productivity and conversions This productivity-driving feature automates your call center’s outbound calls based on criteria and timeframes that you customize, helping your team instantly connect with prospects and customers in need. By defining rules

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changes to adwords

What’s changing in AdWords February 6th, 2017 If you have landing pages with a strong call to action to place a phone call,  Google AdWords is going to automatically create call extensions for your ads with the phone number from your

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Fall Updates: Remote Control Softphone & Real-time dashboard 2.0 Remote Control Softphone: The Softphone Remote Control connects agents using a hard phone (desk phone, mobile phone) with the CTM Softphone. Toggling Browser Phone off will allow you to make and receive calls via external

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