This white paper covers:
Call tracking can help optimize marketing, sales, and customer support. But in the healthcare industry, patient confidentiality and security must also be addressed. When done right, call tracking platforms manage data safely and securely—while providing critical insights that can improve performance, reduce costs, and increase marketing ROI.
- Basics of HIPAA - privacy and security
- Tools to track and enhance call performance
- Security features to leverage call tracking while being HIPAA-compliant
CallTrackingMetrics' award-winning phone system provides thousands of businesses around the world the tools they need to track, manage, and optimize their phone calls so they can increase conversions. From understanding which advertising campaigns are generating phone calls to routing and monitoring calls for their call center, CallTrackingMetrics allows businesses to transform phone communication into powerful intelligence. Integrations with systems like Google AdWords/Analytics, Salesforce, Marketo, and Optimizely ensure that calls are seamlessly integrated into existing reporting.