Call tracking is traditionally thought of as a way to link calls back to an advertisement but our services have expanded to offer many more ways to increase conversions and revenue — dramatically impacting the bottom line of a business by supporting various parts of the organization.
While usually allocated as a marketing expense, call tracking services can impact many departments including:
- call center operations
- human resources
- and financial planning.
We talked with dozens of customers to determine the progressive ways they are using call tracking, who is using it in their organization and how they are leveraging it to impact the bottom line.
In this webinar, we shared these progressive tactics and the intelligence they are using from their call tracking reporting to inform their budgets in 2016.