Yesterday, Entrepreneur published an article featuring CallTrackingMetrics:
A Custom Landing Page, Call Intelligence and One Simple Question Will Maximize Your Marketing Money.
The article highlights how marketers commonly struggle with not being able to properly attribute ROI to various marketing channels. The reality is that’s it’s all too common for marketers invest in channels like social media because it’s trendy and popular, but aren’t able to tie actual revenue to back those channels, which can result in wasted advertising budgets. In this article, they introducing three clever ways to track your ROI and make the most of your marketing dollars.
Our COO Laure Fisher was quoted: “You’d be amazed at the number of companies who are leaving incredibly valuable leads out in the cold, because they haven’t caught onto the value of a solid call-intelligence system. Forward-looking companies that do deploy call intelligence are inevitably better informed about their entire marketing arsenal and can create a far more detailed picture of what’s working and what’s not.”