White Papers
White Papers

Your profitability depends on generating solid leads, making informed decisions about those leads, and distributing them efficiently. Doing all of this in a cost effective manner requires tools to help you drive efficiency and hone your lead generation efforts.

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The right communication tool can drive more leads, track (and create) conversions, connect customer service calls to the proper agents faster, and provide recording and transcriptions for training, sales, and marketing usage. In other words, the right tool can pull all of your call-related efforts—and arguably your entire operation—together, making your business leaner and more productive.

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While personal relationships will always be the foundation of successful firms, there is a strong case to be made for investing in innovative tools and techniques—especially online marketing and call tracking.

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Countless marketers and business owners swear by Google’s marketing tools. But, those who neglect call tracking are missing a major part of the picture. In this guide, we will explain why call tracking matters, and how it can work together with Google’s popular tools to provide a complete picture of the sales funnel.

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First and foremost, quick, effective connections between clinics and callers must be established in a way that expedites admissions, while protecting the privacy of those seeking treatment. Secondly, but of growing importance, calls should provide data that helps facilities optimize the performance of marketing, advertising, and customer support.

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The influence of social media is vast—as is the amount of marketing that takes place across the various social channels. But in the sea of messages and posts, are your marketing efforts making an impact?

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Technology has made it possible for both franchisee and franchisor to synchronize, track, and maximize their resources—easily, affordably, and successfully.

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HIPAA and Call Tracking: Marketing Safely in the Healthcare Space

Protecting patient privacy, while also employing technology to drive revenue performance is a constant challenge. Many healthcare providers are turning to call tracking as a solution.

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