This white paper covers:

  • Challenges facing agencies today
  • Where the blind spots are in the customer journey
  • And, how to fix the problem

    Data surrounding both the online and offline journey is valuable to understanding what makes conversions happen and helps agencies hone their efforts to generate more of the qualified leads that drive revenue—attaching a measurable and positive value to the agency’s services.

    About CallTrackingMetrics
    CallTrackingMetrics' award-winning phone system provides thousands of businesses around the world the tools they need to track, manage, and optimize their phone calls so they can increase conversions. From understanding which advertising campaigns are generating phone calls to routing and monitoring calls for their call center, CallTrackingMetrics allows businesses to transform phone communication into powerful intelligence. Integrations with systems like Google AdWords/Analytics, Salesforce, Marketo, and Optimizely ensure that calls are seamlessly integrated into existing reporting.