Most email blast tools provide great tools and reporting for tracking the open, view, delivered, and click through rates of your email campaigns. Where they often lack is telling you who CALLED as a result of the email unless you give people special code to mention on the phone that is tied to the email.

Gap in Call Tracking From Emails

 

CallTrackingMetrics is a great resource to fill in this gap. By using our tracking numbers to track each of your campaigns, you will know who called directly from the email and who called after clicking through the email and visiting your website. You can even see what pages they viewed after they went to the initial landing page and which page they were on when they made the phone call!

Your email tracking number can be placed directly in your email templates and it can dynamically appear to visitors who click through your email links to your website. 

Here’s how you would set it up :

1. In your email program, tag the links in your email with a tagging parameter such as utm_source=email or utm_source= emailnov13  Some people tag all of their email campaigns with the same URL tags and use the same tracking number for all of them, others tag each one differently and set up different tracking numbers to track each campaign. Thats up to you.

2. Go into CTM and set up a new source called “Email”. You will see this option already exists as a quick source in the dropdown at the top of the create tracking source page. You can update the name to be anything you wish. Edit your “Email” tracking source to match the way you are tagging your email links. For example, if you tag the end of your email links with utm_source=email, you would want to switch your Email source from an offsite source to an onsite source and then type utm_source=email into the landing URL field on the source set up page.

In doing this, you are enabling dynamic number insertion to happen whenever someone comes to your website with that tag in their URL- and thus, they will see the tracking number that you associate with this Email source.

set up dynamic number insertion for visitors to your website from your email campaigns.

set up dynamic number insertion for visitors to your website from your email campaigns.

3. The last step would be to assign a tracking number(s) to the Email source(s) you just set up. You can do that by going to “buy numbers” and then selecting the source you just set up in the set up and purchase area OR if you already have the number purchased, you can go to numbers–> tracking sources and choose to add the tracking number to that source.

You can use one number across all emails or get a different number for each campaign.

You can use one number across all emails or get a different number for each campaign.

 

In following these steps, anytime someone clicks through from one of your emails, they will see the tracking number you have associated with that Email source.  You should also put that tracking number in your actual email so you cover all the bases.

Have questions? Don’t hesitate to contact us to learn more about our service and how we can help you.