The phone is a decision-making tool with almost half of today’s consumers. While significant attention is paid to the online purchasing power of the smartphone, many marketers forget the fundamental function: to make calls.
Join us for this free webcast where you’ll learn how to optimize phone calls as a key piece of the customer journey.
 
Key Takeaways:
  • Learn how to optimize the entire customer journey by identifying exactly WHO is calling and WHY they’re calling.
  • Understand why call tracking isn’t just about attribution–it’s also about using the data you collect to provide a better customer experience.
  • Identify how a truly connected customer experience involves every touchpoint both online and offline.
  • Take your efforts to the next level, by learning how to automate future marketing communications based on trigger words from a phone conversation.